On April 4th, billionaire businessman and Starbucks CEO Howard Schultz announced the company’s intention to develop NFTs and participate in a metaverse.
Despite the fact that he didn’t state when it would happen, he did suggest that it would be “before the end of this year.”
Starbucks might become even more crypto-friendly now that Schultz has been named CEO.
In addition to funding NFT drops, some mainstream firms are also developing novel crypto experiences, such as metaverse shops or cooperation with other crypto initiatives.
What is Starbucks’ potential contribution to the NFT market?
As Schultz reminded us in his address, Starbucks is more than simply a beverage corporation. It is possible to build a world-class NFT marketplace if an organization is prepared to put in the necessary effort.
The possibility of forming a relationship with other beverage firms such as Coca-Cola, Budweiser, or Pepsi might open up enormous commercial opportunities for both parties, as these companies already have a history of rewarding consumers with collectibles such as limited-edition bottles and limited-edition aluminum cans.
With a market valuation of $13.3 billion, OpenSea has already achieved significant growth since its launch in 2017. It is easy to comprehend why large organizations are interested in investing in these new technologies like NFTs.
There is undoubtedly a place for everyone in terms of the business potential of NFT and metaverse-related products and services.
New restaurant chains are showing an interest in the metaverse and NFT
