Executive Brings Crypto and Traditional Finance Background
oneZero Financial Systems has made a significant addition to its leadership team by bringing on Asiff Hirji as a board director. Hirji brings a pretty interesting mix of experience that spans both traditional finance and the crypto world.
He previously served as president and chief operating officer at Coinbase from 2017 to 2019, which was a pretty crucial period for the crypto exchange. During his time there, the company’s revenue actually crossed the $1 billion mark and its valuation reached $8 billion after a major funding round. The workforce expanded significantly too, nearly quadrupling in size.
But what’s interesting is that Hirji isn’t just a crypto guy. He spent four years as president of TD Ameritrade from 2003 to 2007, overseeing the online brokerage during what the company called a growth period. He also chaired the board at Saxo Bank, a European online trading platform, from 2014 to 2015.
Current Roles and Additional Appointments
Right now, Hirji serves as president of MoonPay, a crypto payments infrastructure provider where he was appointed in March 2025. He’s also held leadership positions at Figure Technologies and advised Brazilian digital bank Nubank.
In his statement about joining oneZero, Hirji mentioned being impressed by the company’s leadership and momentum in what he called “transformative market initiatives” in both institutional banking and the evolving brokerage landscape.
This isn’t the only recent appointment for oneZero. The company also named Adam Collins as Head of Institutional Sales for the Americas and EMEA. Collins previously worked at LSEG FX, Capital Markets, where he was the EMEA Head of FX Sales.
Company Background and Expansion Plans
oneZero provides trade execution, pricing and risk management technology to brokers, banks and institutional investors. Founded in 2009 and backed by private equity firms Golden Gate Capital and Lovell Minnick Partners, the company says its platform processes more than $250 billion in average daily volume and handles 14 million transactions daily.
Andrew Ralich, oneZero’s chief executive and co-founder, said Hirji’s background running large brokerage platforms and working with digital assets would support the company’s expansion into new areas of capital markets. He specifically mentioned Hirji’s “track record in scaling innovative fintech platforms” as being valuable.
Hirji’s educational background includes a computer science degree from the University of Calgary and an MBA from Western University’s Ivey Business School. He also teaches private equity at the University of California Berkeley’s Haas School of Business.
His career has been quite diverse – he spent time as a partner at TPG Capital from 2007 to 2013, focusing on financial services and technology investments, and worked as chief restructuring officer at Hewlett-Packard from 2014 to 2016, helping to split the company.
This appointment seems to signal oneZero’s intention to bridge traditional finance and newer digital asset markets, leveraging Hirji’s experience across both domains.
