The Indian cricket board just dropped some pretty strict rules about who can sponsor their team’s jersey. BCCI announced on Tuesday that crypto companies and online gaming firms are completely banned from even applying for the main sponsorship deal that gets your brand on the front of India’s cricket uniform.
This move comes right after the Indian government passed new laws called the Online Gaming Act 2025, which basically shut down a bunch of online money gaming platforms. The cricket board is clearly following the government’s lead and doesn’t want anything to do with these industries anymore.
Companies wanting to sponsor the team now need to have at least Rs 300 crore in yearly revenue, which cuts out a lot of smaller players. The bidding deadline is September 16, but here’s the thing – India might actually play their next matches without any jersey sponsor at all because of the timing.
The whole situation started when Dream11 suddenly pulled out of their sponsorship deal in August, about a year before it was supposed to end. They got hit hard by the new gaming laws and decided to bail early, leaving BCCI scrambling to find a replacement.
For crypto companies, this ban shuts the door completely. Exchanges that once spent big on cricket ads during the IPL now can’t even compete for a jersey slot. While global sports continue to welcome crypto partnerships, India’s cricket board has made it clear the industry has no place on its biggest stage.
Conclusion
BCCI’s strict new sponsorship rules reflect India’s broader crackdown on crypto and gaming industries, though finding reliable long-term sponsors remains a challenge.
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