- Arthur Hayes believes meme coins like TRUMP are revolutionizing political advertising.
- He argues they provide a true measure of political popularity, unlike traditional polls.
- Hayes predicts TRUMP could lead Bitcoin in market trends if sentiment improves.
Arthur Hayes, the former CEO of BitMEX, thinks meme coins are changing the game in political advertising. He argues that tokens like TRUMP are more powerful than traditional campaign ads, offering a direct, decentralized way for voters to show their support.

In a recent essay, Hayes explained how politicians have always adapted to new technology to connect with the public. Now, with the rise of meme coins, he believes Trump is leading a new era of political funding.
“Trump has ushered in a new era of political meme coins,” Hayes wrote.
Why Meme Coins Are More Honest Than Polls
One of Hayes’ boldest claims? Meme coins offer a more accurate measure of political popularity than traditional opinion polls.
Here’s why:
- Opinion polls often suffer from bias—people don’t always answer truthfully.
- Meme coins, on the other hand, require real investment—people only buy if they truly believe in a candidate.
- Those who don’t support Trump? They simply don’t buy the TRUMP token.
⚡️ NEW: Former BitMEX CEO Arthur Hayes explores political memecoins in his new essay, “Zero Knowledge Proof,” arguing that PolitiFi tokens can influence elections, bypass censorship, and fund campaigns. pic.twitter.com/MbZJp21l2o
— Cointelegraph (@Cointelegraph) February 14, 2025
“Ultimately, every leader, whether democratically elected or not, will endorse their own political meme coin,” Hayes predicted.
This could shift political fundraising forever, taking it out of the hands of traditional financial systems and putting it directly in the hands of supporters.
Can TRUMP Token Lead Bitcoin?

Despite dropping 80% from its peak, Hayes is still bullish on TRUMP’s potential.
🚀 TRUMP Meme Coin surges 5% as Arthur Hayes predicts it could lead Bitcoin! 🔥
He believes political meme coins could shape the next big trend if crypto sentiment improves. Is this the future of political branding in crypto? 🤔💬 pic.twitter.com/nWIIk3u9UR
— Sufiyan Amjad (@Sufiyan_CB) February 14, 2025
His theory: If crypto sentiment improves, TRUMP will rally first—and Bitcoin will follow.
Why?
- If policies favoring crypto emerge, TRUMP holders will react first.
- That momentum could spill over into the broader crypto market, pushing Bitcoin higher.
Following Hayes’ comments, TRUMP surged 12.29% in a single day, showing renewed interest from traders.
At press time, TRUMP was trading at $18.97, still down 75.9% from its all-time high of $73.43.


