- Trump Media & Technology Group (TMTG) is launching Bitcoin ETFs and SMAs under the Truth.Fi brand.
- The Truth.Fi Bitcoin Plus ETF aligns with “America First” financial values, offering an alternative to traditional funds.
- Experts question its competitiveness against major players like BlackRock and Fidelity in the Bitcoin ETF market.
- Meanwhile, the Trump (TRUMP) meme coin continues to struggle, down 76% from its all-time high.
Donald Trump’s media empire is stepping into the financial sector—and it’s doing so with Bitcoin in mind.
The Trump Media & Technology Group (TMTG), which owns Truth Social, has announced plans to launch Bitcoin exchange-traded funds (ETFs) and separately managed accounts (SMAs) under the Truth.Fi brand.
This move comes amid growing institutional interest in crypto investments, with companies like BlackRock, Fidelity, and VanEck already dominating the Bitcoin ETF space.
According to TMTG CEO Devin Nunes, these investment products will offer an alternative to traditional finance, which he claims is plagued by “woke funds and debanking issues.”
“We’re developing financial products that align with America First principles, including Bitcoin-related strategies,” said Nunes.
TMTG has already applied for trademarks for its Truth.Fi investment products, which will include:
- Truth.Fi Bitcoin Plus ETF & SMA
- Truth.Fi Made in America ETF & SMA
- Truth.Fi US Energy Independence ETF & SMA
How Will This Work?
The company plans to allocate up to $250 million to these financial products.
- Charles Schwab will act as the custodian for the ETFs.
- Yorkville Advisors will serve as the Registered Investment Advisor, overseeing product development and regulatory approvals.
This marks the first time a former U.S. president’s company is launching an ETF—a move that has both investors and analysts talking.
Will Truth.Fi Compete with Bitcoin ETF Giants?
While the idea of a Trump-backed Bitcoin ETF is grabbing attention, some industry experts remain skeptical.
Bloomberg ETF analyst Eric Balchunas noted that Truth.Fi’s ETFs will likely struggle to match the success of established Bitcoin ETFs such as:
- iShares Bitcoin Trust ETF (IBIT) – by BlackRock
- Fidelity Wise Origin Bitcoin Fund (FBTC)
Despite Trump’s brand recognition, Balchunas believes the market is already dominated by major financial institutions with better resources and deeper trust among investors.
Still, he acknowledged the significance of this moment, saying:
“Safe to say first-ever POTUS ETF issuer. What a country.”
Trump is going to launch a Bitcoin Plus ETF. Safe to say first-ever POTUS ETF issuer. What a country.. pic.twitter.com/Oak9TyWtaV
— Eric Balchunas (@EricBalchunas) February 6, 2025
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Meanwhile, Peter Schiff, a well-known Bitcoin skeptic, speculated that this move might mean Trump is less likely to push for a U.S. Bitcoin Strategic Reserve.
Well if this does in fact happen, I think it takes a Bitcoin Strategic Reserve off the table, if it ever really was on the table to begin with.
— Peter Schiff (@PeterSchiff) February 6, 2025
“If this happens, I think the idea of a Bitcoin reserve for the U.S. is off the table—if it ever was on it,” Schiff remarked.
Meanwhile, the Trump Meme Coin Struggles
While Trump Media expands into ETFs, another Trump-branded financial asset is not doing so well—the Trump (TRUMP) meme coin.
After an initial surge, TRUMP has plummeted 76% from its all-time high of $73.40. It is currently trading at $17.60, reflecting a 7.6% decline in the past 24 hours.
This massive drop highlights the volatility of meme coins, even those associated with high-profile figures.
Can Trump’s Bitcoin ETF Succeed?
The launch of Truth.Fi’s Bitcoin ETF is a bold move, but the real challenge will be competing with industry giants like BlackRock and Fidelity.
While Trump’s brand power may attract some investors, the market is already filled with well-established Bitcoin ETFs.
Still, this move further legitimizes Bitcoin in mainstream finance, signaling that crypto investment products are here to stay.
The question is: Will investors buy into a Trump-backed Bitcoin ETF? Or will Truth.Fi struggle the way the TRUMP meme coin has?
Either way, the intersection of politics, finance, and crypto just got a lot more interesting.
